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Course Contents
Module 1: Introduction to Business Marketing
- What is Marketing? (Traditional vs. Digital)
- Importance of Marketing in Business Growth
- Core Concepts: B2B vs B2C, USP, Target Market, Value Proposition
- The Customer Journey and Sales Funnel
Module 2: Market Research & Competitor Analysis
- How to conduct Market Research Online
- Tools: Google Trends, SEMrush, Ubersuggest
- SWOT & PEST Analysis
- Identifying and Understanding Your Competitors
Module 3: Branding & Positioning
- Brand Identity: Logo, Colors, Tone
- Business Branding Strategies
- Positioning Statement
- Online Reputation Management
Module 4: Website Planning & Development (for Marketing)
- Importance of a Business Website
- Domain, Hosting, CMS (WordPress basics)
- Landing Page Strategy for Leads
- Website Optimization for Marketing Goals
Module 5: Search Engine Optimization (SEO)
- On-page & Off-page SEO
- Keyword Research
- Technical SEO Basics
- Local SEO (for Businesses)
Module 6: Search Engine Marketing (Google Ads)
- Introduction to Paid Ads
- Google Search Ads, Display Ads, Remarketing
- Budgeting & Bidding Strategies
- Campaign Optimization & Reporting
Module 7: Social Media Marketing
- Social Media Channels for Business (Facebook, Instagram, LinkedIn, X)
- Creating a Content Calendar
- Paid Ads on Meta & LinkedIn
- Social Media Engagement & Strategy
Module 8: Content Marketing
- Types of Content: Blogs, Videos, Infographics
- Content Creation Tools (Canva, ChatGPT, Grammarly, etc.)
- Content for Lead Generation & Brand Awareness
- Storytelling for Business Marketing
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Module 9: Email & WhatsApp Marketing
- Email Campaign Setup (Mailchimp / Sendinblue)
- Drip Campaigns and Email Funnels
- WhatsApp Business API Basics
- Creating Business Broadcasts & Offers
Module 10: Email Automation & Lead Nurturing
- Behavior-Based Email Automation (Mailchimp, ConvertKit, ActiveCampaign)
- Lead Magnet Funnel Integration
- Drip Campaigns, Conditional Logic
- Advanced List Segmentation
- Deliverability Optimization Techniques
Module 11: Video Marketing
- Video Strategies for Branding & Sales
- YouTube Marketing & Optimization
- Reels & Shorts for Product Promotion
- Live Streaming for Engagement
Module 12: E-commerce & Marketplace Marketing
- Business on Amazon, Flipkart, Meesho
- D2C Marketing Strategy
- Product Listing Optimization
- Inventory, Ratings, and Delivery
Module 13: Lead Generation & Conversion Strategy
- Inbound vs. Outbound Marketing
- Funnels: Awareness to Conversion
- Lead Magnets & CTAs
- CRM Basics (Zoho, HubSpot)
Module 14: Web Analytics & Reporting
- Google Analytics 4 (GA4)
- Heatmaps & Session Recordings
- UTM Parameters & Campaign Tracking
- ROI & KPI Measurement
Module 15: Digital Marketing Strategy for Business
- Creating a Full Digital Marketing Plan
- Budget Allocation
- Case Studies & Real-Life Campaigns
- Capstone Project
Module 16: AI-Powered Content Marketing
- ChatGPT, Jasper, Copy.ai for Content Planning
- Predictive Content Marketing
- Advanced Blogging Strategy
- AI Tools for Visual Creation (MidJourney, Canva AI)
- A/B Testing of Content with Analytics
Module 17: Affiliate & Influencer Marketing
- What is Affiliate Marketing?
- Creating Business Affiliate Programs
- Influencer Marketing Platforms
- Collaboration & ROI Measurement
Module 18: Conversion Rate Optimization (CRO)
- Heatmaps (Hotjar, Microsoft Clarity)
- A/B Testing Tools (Google Optimize, VWO)
- Copywriting Psychology for Conversions
- Form Optimization + Exit Intent Popups
- Building & Testing High-Converting Funnels
Module 19: Advanced Social Media & Influencer Marketing
- Paid Campaign Strategy for Instagram, LinkedIn, YouTube Shorts
- Influencer Campaign Design & KPIs
- Social Listening Tools (BrandMentions, Sprout Social)
- User-Generated Content (UGC) & Community Building
- Reputation & Crisis Management
Module 20: E-Commerce & Performance Marketing
- Shopify / WooCommerce Deep Dive
- Catalogue Management + Google Merchant Centre
- Facebook Catalogue Sales Campaigns
- ROAS Optimization Strategies
- Funnel Building for Product Launches
Module 21: Google Ads (Search Engine Marketing - SEM)
- Google Ads Account Setup
- Campaign Types: Search, Display, Video, Shopping, App
- Keyword Research & Match Types
- Ad Creation: Headlines, Descriptions, CTAs
- Bidding Strategies
- Quality Score & Ad Rank
- Live Practice: Create Your First Campaign
Module 22: Google Display Network (GDN) & YouTube Ads
- Overview of Display Ads
- Banner Design Best Practices
- Placement Targeting
- Introduction to YouTube Ads
- Video Ad Formats: Skippable, Non-Skippable, Bumper
- Audience Targeting & Retargeting
Module 23: Google Analytics (GA4)
- Introduction to GA4 Interface
- Setting Up GA4 on a Website
- Understanding Traffic Sources
- User Behaviour Tracking
- Goal Setting and Conversion Tracking
- Using Analytics for Optimization
Module 24: Marketing Automation
- Growth Hacking Tools (Zapier, Hunter.io, Phantombuster)
- Referral Marketing & Viral Loop Design
- LinkedIn Automation & Outreach
- Personal Branding on LinkedIn, Twitter, Medium
- Getting Clients on Upwork, Fiverr, LinkedIn
- Creating Case Studies, Pitches & Portfolio
Module 25: Google Search Console (SEO Monitoring)
- Introduction to Google Search Console
- Submitting & Monitoring XML Sitemaps
- Fixing Crawl Errors
- Search Performance Reports
- Core Web Vitals & Page Experience
Module 26: Google My Business (GMB)
- Setting Up Google Business Profile
- Local SEO Best Practices
- Collecting and Managing Reviews
- Google Maps Visibility
- Insights & Analytics for GMB
Module 27: Google Tag Manager
- What is GTM?
- Installing and Using Tags
- Event Tracking Without Code
- Integrating GA4 & Google Ads with GTM
Module 28: Campaign Optimization & Reporting
- A/B Testing Ads
- Performance Metrics (CTR, CPC, CPA, ROAS)
- Budget Optimization
- Creating Weekly and Monthly Reports
- Marketing Funnels and Attribution Models
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